Jawaja Leather Association (JLA) is a constituent body of Artisans’ Alliance of Jawaja (AAJ). We are a self governed, democratic group of artisans from the villages surrounding Beawar city (Jawaja block) of Ajmer district in Rajasthan
Leatherwork in the Beawar region has a rich history of over 300 years. Our fine leather products are entirely handcrafted — from processing raw hides to finishing the final product. Natural materials like lime solution, ‘moonj’ grass, saltwater, babool bark powder, sunlight, and oil are used at various stages.
Handcrafted by skilled artisans of Jawaja,
preserving a leathercraft legacy passed down for generations.
Each piece is produced in limited quantities to
ensure exceptional quality and authenticity.
From raw material to finished product,
every step follows ethical and responsible practices.
We nurture long-term relationships with artisan families,
empowering communities through fair and dignified work.
From the raw material stage to the final product, the crafting process is unique to the Jawaja cluster and has contributed significantly to keeping the traditional values and practices alive.
Every year in February, we at JLA host our partners from the Maiwa Foundation in Canada, who visit our centre in Jawaja to get a first-hand experience of leatherwork, its processes, and the latest developments.
The leathercraft is nearly 300 years old in Jawaja block. With almost 200 villages and a large population of approximately 85,000 people, the block is extremely backward, with extreme climatic conditions.
Initiated in 1975 as a collaborative effort of professionals from Indian Institute of Management Ahmedabad (IIM-A) and National Institute of Design (NID)- Ahmedabad, our primary goal at JLA was to create self-reliant livelihood options for the artisan community, then reeling under the effects of a severe drought and abject poverty. Today, furthering the vision of our founders, we have become a medium to revitalize the traditional leather craft of the Beawar region in the following ways:
Stories of craftsmanship, sustainability & lifestyle.
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